Why Rich Housewives’ choicest venture is Candle Making?

I often wonder why the wives of business tycoons take to candle-making as their choicest venture? Can anybody throw light on it please because I pondered and pondered and couldn’t find a rational behind it? Somebody told me it’s very therapeutic. Another smart Alec told me that it’s an alibi to dodge being called just a Homemaker or a Socialite. Yes that can be true because these ladies hate to be labeled as a Housewife or a Socialite. “I am into designing candles”, sounds respectable Take the case of Amit Burman and Rajan Mittal’s wives, Divya Burman and Vernaz Mittal. They have candle designing company – Wax Works and they make some really expensive candles. I doubt if they even go to their factory or if they even have one. They might be outsourcing and simply using their rich contacts to sell the overpriced candles. Sabaah Sheikh too is designing ‘bespoke’ candles but I wouldn’t like to slot her into and ‘Rich and Bored Housewives’ category because she’s rather enterprising. Sabaah and Aniljit jointly run the Emperor’s Kitchen with 2 more partners.

If I remember right, Dimple Kapadia was the first celebrity to get into designing candles. After that many rich & bored housewives have taken to candle designing with a vengeance. Divya Burman in fact tried her hand in fashion designing to and launched kids range some years back. Never heard of it after the launch. In Mumbai it is home furnishing and interior designing that is the ‘IT” venture for ‘Rich and Bored’ Housewives. Oh yeah even jewellery designing is in that league. Suzanne Roshan has taken to Interiors and Home Furnishing and calls it House of Design. She launched it in 2005 but now she is launching another store at Juhu that will stock her designer furniture and furnishings. I think Twinkle Khanna inspired her.

15 thoughts on “Why Rich Housewives’ choicest venture is Candle Making?

  1. Anthead

    I don’t think candle-making is the only game in town for a socialite to XXXX makeover. For instance, Shalu Jindal went almost overnight from “Shalu Jindal, socialite” to “Shalu Jindal, renowned Kuchipudi dancer”.

  2. Beth

    Because it’s easy. That’s why. And there are loads of websites and design books to get ideas from. Why did I choose painting? It’s so hard. I should have gone for candles. Too late now.

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  4. Fashion Inquisitive

    I have no loss for Suzanne Roshan, but she is quite an established interior designer. She picked up the ropes quite early on from her mother Zarine who is extremely well known in the field. Suzanna has done quite a few celebrity homes, from Rani Mukherjee to Shilpa Shetty.

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  6. sabaah sheikh

    hi firstly thank you for not categorizing me as socialite turned candle designer ..appreciate it ..i started working when i was 17 and this is not a hobby for me its my bread and butter!!! candle manufacturing is not as easy as it sounds ,my factory runs overtime all year long .its very technical and is one of the most difficult products to export . i know a lot of men who have shut down their factories because exporting candles is really tough…….. as for the house wives turned xyz , i am happy that at least they have a hobby , coz i am allergic to the word “house wife…” all working women take care of their homes too and do a bloody good job …. so all you” house wives” no more excuses please work!!!
    cheers sabaah

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