Gawd I had the most terrible experience while shopping at ZARA in Mumbai’s Palladium Mall. Believe you me, I never had such a terrible experience even at sales of ‘Export Reject’ stuff at Sarojini Nagar. I wanted to pick up some shirts for myself and guess what, the first shirt I picked up had its front placket torn. Another had the MOP Buttons chipped off and the third one, a Tee had a thread popping out from the shoulder seams. I pulled it very delicately and the whole seam came off.
The horror story did not end there. My lady liked a pair of trousers and there too, the seam at the derriere was almost coming apart. Imagine her horror! We showed it all to one of the senior manageress floating around and all she had to say was a ‘Sorry’ that hardly sounded apologetic. Guess in the hurry to produce a new collection every fortnight, quality is sacrificed. In fact I always knew ZARA may be great in style and pricing but was never long-lasting. Still imagine torn clothes displayed in a much-hyped store that’s not even a month old. What is the merchandising team doing? Or is it that the Indian stores are being fed by rejects of ZARA?
I was born in a Steel City and grew up respecting TATA as a brand that epitomise quality. I don’t know how long that image will last if ZARA’s Indian partners, the mammoth TATA group let defected merchandise stacked up in its ZARA stores. Pathetic is putting it mildly, the experience I had at ZARA.