India’s most prestigious fashion week – Wills Lifestyle India Fashion Week (WIFW) Spring|Summer 2011 is scheduled from 23rd October till the 27th of October 2010. However the venue is yet to be decided.A certain group of designers were insisting for November but good sense prevailed with the majority and the FDCI Prez, Sunil Sethi to not hold the week in November but in October. November would have been too late with no money left in international buyers’ kitty.
Already 70 designers have applied for ramp shows and around 175 plus designers have applied for Stalls. I wish FDCI does a judicious selection and keep the number of shows around 35-40 max. More than this, it gets strainous for us scribes and lesser column-centimeter editorial space per designer.