The one big problem plaguing the Indian Fashion Industry is that it has to deal with some Fashion Retailers who often don’t understand fashion. Take the case of Mumbai’s one of the best Indian Designer wear store – D 7 at Turning Point Building on Khar – Danda Road. D7 is a unique concept store represented by seven of Delhi’s leading designers and brands that include Ranna Gill, Namrata Joshipura, Nidhi & Pankaj Ahuja, Rabani & Rakha, Rajesh Pratap Singh and most recently Rohit Gandhi & Rahul Khanna who have yet to launch. Tulsi by Neeru Kumar has recently moved out of D-7 after Manish Arora.
Rohit Gandhi & Rahul Khanna have taken up space at D-7 when Manish Arora vacated the space. Why did Manish and Neeru vacate? Simply because the aesthetics and style sense of other five designers are very different from that of Manish Arora and Neeru Kumar, who didn’t do good business from D-7. They were the odd-ones there.
Now the Landlord has bee rather unprofessional in opting for Ankur and Priyanka Modi’s AM:PM instead of Varun Bahl for the space vacated by Neeru Kumar. Varun Bahl’s aesthetics gel in with the aesthetics of other designers at D-7, which means good business for all but thanks to AM:PM’s offer of premium rent, landlady is adamant in signing them on.
But last I heard that the occupants of D-7 are backing up Varun Bahl and would stick together to have him there than AM:PM, and would walkout en-masse if Madam doesn’t budge. If that happens, the loss would be Mumbai’s that don’t really have any good store retailing good Indian Designer Wear!