Fashion Retailers Need to be Professional

The one big problem plaguing the Indian Fashion Industry is that it has to deal with some Fashion Retailers who often don’t understand fashion. Take the case of Mumbai’s one of the best Indian Designer wear store – D 7 at Turning Point Building on Khar – Danda Road. D7 is a unique concept store represented by seven of Delhi’s leading designers and brands that include  Ranna Gill, Namrata Joshipura, Nidhi & Pankaj Ahuja, Rabani & Rakha, Rajesh Pratap Singh and most recently Rohit Gandhi & Rahul Khanna who have yet to launch. Tulsi by Neeru Kumar has recently moved out of D-7 after Manish Arora.

Rohit Gandhi & Rahul Khanna have taken up space at D-7 when Manish Arora vacated the space. Why did Manish and Neeru vacate? Simply because the aesthetics and style sense of other five designers are very different from that of Manish Arora and Neeru Kumar, who didn’t do good business from D-7. They were the odd-ones there.

Now the Landlord has bee rather unprofessional in opting for Ankur and Priyanka Modi’s AM:PM instead of Varun Bahl for the space vacated by Neeru Kumar. Varun Bahl’s aesthetics gel in with the aesthetics of other designers at D-7, which means good business for all but thanks to AM:PM’s offer of premium rent, landlady is adamant in signing them on.

But last I heard that the occupants of D-7 are backing up Varun Bahl and would stick together to have him there than AM:PM, and would walkout en-masse if Madam doesn’t budge. If that happens, the loss would be Mumbai’s that don’t really have any good store retailing good Indian Designer Wear!

4 thoughts on “Fashion Retailers Need to be Professional

  1. Nikhil D

    I think its completely the owner’s prerogative on which designer she decides to sign up with! Obviously rent is a big factor in making that decision. If Varun Bahl thinks this store is such a perfect fit he should be willing to pay the higher rent. Also, I’m sure there’s politics involved if the other designers are adamant about Varun taking that space.

  2. tracy

    Manish and Neeru Kumar are 2 designers i simply love! love Manish’s quirky designs and Neeru’s textile marvels! it’s a pity that mumbai loses out on their clothes.

  3. baba

    Varun bahl should pay for the location, he can bloody well afford it….i hope the owner does not give in to blackmail tactics…

  4. Anon

    Have you even seen Varun Bahl”s clothes…. tsk tsk… Yuck… smart blogger, knows who to please and who to diss.. if you have the guts tell the truth

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