The multinational cosmetic companies are hell-bent in exploiting India’s obsession for fair complexion. It all started with creams for lightening the complexion of the face and then gradually started spreading to hard-sell creams to lighten your elbows, knees and recent products claimed lightening the complexion of the entire body. These are not some local brands that are exploiting India’s obsession for fair complexion. Be it Olay, Nivea, L’Oreal, Garnier, Lever, Lakme – every top-notch brand is selling the illusion. First it was targeted to women and now even men weren’t spared. Shahrukh Khan, John Abraham and Shahid Kapoor are endorsing the dream of getting fair complexion and becoming handsome.
Most recently Anushka Sharma started peddling Nivea’s Underarm Whitening Deodorant and now the Television is flooded by a commercial pushing a cream that will get your vagina, your labia, your clitoris as fair as your face. Gawd…this is the heights. Clean & Dry Intimate Wash by Midas Care promises to make the vagina fair and fresh. See this commercial: http://youtu.be/9Tx9vVVMWw0
And that day isn’t far when a cream will pop-up claiming to make your penis fair. I am happy with my dusky organ, which is grades darker than my face but then I like it that way!
“I am happy with my organ”, LOL.
Just curious, what would be the market size of the ‘whitening for the vagina’ market. My guess is that fairness cream is over Rs 1,000 crore, and for whitening vaginal creams– maybe be much lesser but still significant– so I won’t be surprised if this actually sells wells. After all, what me, Jack or FS fans think does not matter here. Its what the numbers think that contributes to the success of a personal care brand.
The British left but not our mental slavery is here to stay. If Bob Marley was an Indian, he would be turning hard in his grave.
God that’s pathetic. These creams are not just being pushed in India. I see them on shelves back in the states and here in England. *sigh* We’re never happy. I like to get a nice tan because I’m so white. But you know what? My stuff can stay whatever colour it is.
Hi VK,
I am sure the numbers would be huge but there are serious side-effects of continuous use of skin lightening/whitening creams that many dermatologists suggest. These creams don’t inform or educate the consumer on the possible side-effects.
Totally agree with you Beth!
Firstly, as a chauvinistic Indian male, I luvv dark, furry, aromatic, mysterious looking vaginae. I hate spanking-clean, shiny stuff.. I think that a woman with a shaven, shiny crack looks gross .. almost like a tandoori chicken.
Anywaz, I would rather be a lion romping in a mysterious forest, than be a fox, burrowing in a bare, shiny desert.
As for celebrities endorsing this sort of stuff in ads, celebrities being celebrities, they will even endorse your soiled pyjamas, if the moolah is good enough. Its their job to earn as much as possible, in the shortest possible time, acting in shitty films and becoming brand ambassadors of dubious products – till the next celebrity takes over.. Poor dudes and dudettes.. they live in a fantasy world, far removed from reality, till the end of their days.
The original Vaginal care products are US based… VAGISIL – is now available in INDIA
No wonder tomorrow if you have brands as LEFT HAND WASH & RIGHT HAND WASH…. even they sell.
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