Vogue India introduced the coveted Vogue Fashion Fund in India this May. The concept is replica of the CFDA Vogue Fashion Fund, which took off in New York in 2003. Partnering with Fashion Design Council of India (FDCI) Vogue has shortlisted 20 designers. The winner of FDCI Vogue Fashion Fund will get a cash prize of Rupees 20 Lacs, a tie-up with fashion retail house – Westside, a year of mentorship in marketing and PR by an expert, show at WIFW and of course a fashion shoot in Vogue India.
What is great about the Vogue Fashion Fund is the process of selection, which is exhaustive and judges a designer’s work from the sketch stage to the production of the final garment. Just the past week Editor of Vogue – Priya Tanna was in Delhi doing visits to the factories of shortlisted designers. The jury is scrutinising the facilities within the designer’s factory, the production facility and capacity, the design team and all the nitty-gritty that an ideal factory of a fashion label should have. No doubt Vogue Fashion Fund is so coveted.
The shortlisted designers are mostly from Delhi. My inside source narrows down the the prospective winner of the first Vogue Fashion Fund in India to three – two from Delhi and one from Mumbai. Well let me just spell it out – my bet is on Mumbai based designer Rahul Mishra to win the FDCI Vogue Fashion Fund. I have reasons to believe so! Rahul Mishra has recently inked a deal with Westside, the retail partner of Vogue Fashion Fund in India.