Over the past decade and more I have been reporting on India Fashion Week. In fact I had been doing it since the birth of India Fashion Week and have learnt that certain slots and ‘sponsored shows’ are for privileged ones. Designer Masaba Gupta seems to be one such privileged designer at the Wills Lifestyle India Fashion Week (WIFW).
Masaba opened the previous WIFW; Autumn-Winter 2013 fashion week and I know that the opening shows for a season are for the privileged designers. At WIFW autumn-winter 2013, Masaba made her debut as the Creative Director of Satya Paul and I must acknowledge the fact that I loved her debut collection for Satya Paul. She infused youthfulness in the brand.
At the Delhi Couture Week 2013 when the title sponsor – PCJ – decided to have a show, Masaba Gupta for Satya Paul was chosen for it. I was taken by surprise. Satya Paul is a hard-core Pret label and I was perplexed at their selection in Couture Week. Well one can’t comment much about a ‘sponsored show’ as the sponsor plays a major role in who they want as their designer. Anyway Satya Paul’s ‘Demi Couture’ ( a terminology I hadn’t heard before) collection by Masaba did not impress me much. In fact I found lot of similarities from Jason Wu and Prada’s spring-summer 2013 collection where black and white flowers were trending. Here is the link on that for you to see: http://www.accessoriesmagazine.com/56139/breaking-trends-spring-2013-black-and-white-flowers
The Spring-Summer 2014 edition of Wills Lifestyle India Fashion Week kicks-off today and Masaba Gupta is yet again the privileged one to open the week. Not only that, she is doing the ‘sponsored show’ for Nano. I hope her collection justifies the privileges she is enjoying.