FDCI & Wills Lifestyle Association Comes To An END

FDCI & Wills Lifestyle Association Comes To An END

Curtains are drawn on Fashion Design Council of India (FDCI) and Wills Lifestyle’s (a division of ITC) long association. The India Fashion Week hosted bi-annually by FDCI was sponsored by Wills Lifestyle for season after season, so-much-so that the acronym WIFW (Wills Lifestyle India Fashion Week) became a habit with us. Post the introductory seasons […]

Fashion Labels’ Obsession With ‘Photoshop’ Continue

Fashion Labels’ Obsession With ‘Photoshop’ Continue

Fashion Industry has been resorting to Photoshop to create the illusion of ‘size-zero’ and chiseled looks. The fashion glossies shamelessly resort to Photoshop issue after issue and so does the big fashion brands for their ad-campaigns. ‘Photoshopping’ is unethical as we all know that it creates a dangerous and illusive trend  for ‘size-zero’ look that […]