Mad About ‘Berberry’

Berberry_Ckberberry1Toby Leigh, an artist and a photographer new book hilariously documents a decade of the world’s obsession with a British heritage brand, Burberry– and all the cheap knock-offs that come with it. The book is aptly titled ‘Berberry’ and Leigh states, “I’ve always had a fascination with fake products. Especially things that are so unashamedly fake that they become really funny but also quite beautiful. About ten years ago, I started seeing the pattern appearing everywhere as I walked around London and travelled across the world and would find myself laughing a lot.”

berberry4 berberry2The Burberry Check, once masterminded by the British heritage brand as a sign of luxury, the beige, red, black and white tartan has today become notorious as one of the most copied and counterfeited in the world. The tartan was, and can still be, seen everywhere from scarves to iPhone cases, shopping trolleys, kitchen goods and even painted on buildings. Though Burberry managed to reclaim the tartan in 2006 through a series of intelligent advertising and brand moves – including input from Mario Testino – the proliferation of products out there is still mind-boggling, albeit ludicrously creative.

berberry_cakeIn the book Berberry – produced by Ditto Press – Leigh attempts to pinpoint the global fascination with the pattern that is amazingly simple but has become so ubiquitous. We live in a world where we yearn for things to feel like they have some kind of heritage and the ‘Berberry’ plaid seems to tap into that on some level, It also represents a ‘Britishness’, which resonates across the world and especially in factories in China knocking out cheap goods.

My personal favorite is the Calvin Klein underpants with the Berberry pattern. It seem to capture our ridiculous obsession with anything ‘designer.

Supermodel Tarun Nijjer Is Among The 10 ‘Most Exciting Models’ Today

tarun nijjerTarun Nijjer, the 19-year-old model from London, is the first male model of Indian descent to reach such success in the fashion industry, and now that he’s working exclusively with Burberry, it won’t be long before his name is just as recognizable as his face. Papermag had enlisted Tarun Nijjer in ‘Beautiful People 2015: Models’ in their April issue and wrote, Meet 10 of the most exciting new models working today — and check out the wildly diverse ways they redefine the theme of our April issue: the American Dream.”

Nijjer reacting to Papermag featuring him said, “The American Dream? That’s not really still a thing is it? Surely not…” Cocky lad, ain’t he???

cara delevingne_malaika firth_tarun nijjer_Shot by testinoTarun made his significant debut as a model, opening and closing Burberry Prorsum’s fall/winter 2014 show during London Collections: Men. Now, Tarun joins Cara Delevingne in the brand’s fall 2014 campaign, shot by Mario Testino. Among other things, Tarun Nijjer loves his Pug!


preparations_amfAR Gold GalaTahiliani at amfAR Gala PreparationCinema Against AIDS, held each year since 1993 during the Cannes Film Festival, is a world-renowned charitable fundraiser and arguably the most coveted ticket of the film festival. The 2013 event will feature “The Ultimate Gold Collection Fashion Show,” curated by Carine Roitfeld as a tribute to Dame Elizabeth Taylor, who was also the co-founder of amfAR. Forty top models will participate in a spectacular runway presentation of one-of-a-kind gold looks, which will also feature a range of gold jewelry from emerging and established designers.

Carine RoitfieldCarine's seal of approvalThe black-tie event is known and celebrated for its glittering guest list, its unpredictable live auction, and its unrivaled success in generating funds for amfAR’s lifesaving AIDS research programs. Since 1993 Cinema Against AIDS events around the world have raised more than $80 million.

Tahiliani_amfAR Gala Gold ShowChanel_Burberry_amfAR Gala




Here we captured Indian couturier – Tarun Tahiliani backstage and also the preparations up to Velentino_amfAR Galathe Gala Gold Fashion Show. Tarun shares the ramp with the stalwarts of global fashion- Valentino, Tom Ford, Burberry, Rick Owens, Alexander McQueen and the likes. Cheers to that!

Animals Flourish On Menswear

A whale, a dinosaur, a hound, an owl, a duck, a fox, a chimpanzee, an eagle and a small bear walked into Milan Fashion Week. And nobody laughed. At the men’s shows that just wrapped in Milan Menswear Fashion Week Fall-Winter 2012, animals flourished. Raf Simons put whales and dinosaurs on his collection; Etro had a scarf with an eagle on it worn on the shoulders like a cape (and when there wasn’t a picture of an animal, there were animalistic elements to the clothes, like tails); and Christopher Bailey showed umbrellas that had what looked like duck heads as handles and pictures of foxes on his tops.

Animals became an “It” thing during the Spring 2011 season when Louis Vuitton put zebras and other animals on its clothes, Miu Miu had a snake and a swan, and Giles Deacon showed a rabbit tee, among other examples. Christopher Bailey, of Burberry, said,  “The many animal heads that appeared as handles on umbrellas in my collection were part of a city-country theme, but the blow-up images of a fox on the front of a sweater and a shirt were just pure fancy. I just bought a dog, so maybe I’m obsessed with animals right now.”  At Etro, the designer Kean Etro attached feathers to just about everything: the backs of coats, the tips of shoes, the invitations and toward the end of his show, a painted eagle appeared on a long white scarf draped over a model’s shoulders. And in the Dsquared show, there was a small bear appearing as a sweatshirt mascot for a high-school-themed collection.

ARMANI, GUCCI & BURBERRY to open at The OBEROI Gurgaon

Giorgio Armani, Gucci and Burberry are among the international luxury brands to open, each, second stores, in the National Capital Region (NCR) of New Delhi, in Gurgaon, at the newly opened OBEROI Gurgaon Hotel.

The Oberoi Gurgaon is the latest luxury hotel opening by the Indian hotel operator in India and is situated within 15 minutes from Indira Gandhi, New Delhi’s International Airport and less than approximately 45 minutes from the city centre.The new spectacular architectural development of the OBEROI Gurgaon, includes a stand alone glass and steel building which will house on one side Gucci and on the other side Giorgio Armani. For both brands – Armani & Gucci, this would be the second store in New Delhi, after their first stores opened four years ago at the Emporio Mall. Brands such as Burberry, Paul & Shark and Ermenegildo Zegna will open smaller locations, on a specially designated luxury retail wing within the hotel, with large windows overlooking the manmade lake, in the courtyard of the hotel. The new luxury shopping units are to be opened by the beginning of September.