Fashionscandal.com posted on 23rd May 2012 ‘The Demise of PAGE 3″. Thousands agreed with the post and those who polluted it grumbled and threatened me. On 15th July the widely read Sunday Magazine of Hindustan Times – BRUNCH had a Cover Story – “Who Killed Page 3?” It is a well written and an exhaustive piece and also has a quote from your humble blogger! Here is the link to the Brunch story:
It’s not just me but thousands who feel that ‘Page 3′ – the party & gossip section of tabloids is dead. The real achievers who work hard and party hard are shying away from Page 3. Nowadays all you get to see on the once coveted Page 3 are wannabes, PR driven activities and shameless plugs.
One can understand the deterioration of Page 3 of the National Daily that embarked upon the infamous idea of paid editorials – Medianet. Anybody and everybody who is willing to pay for his/her party to be covered is featured. One doesn’t expect real Page 3 stuff from this newspaper. But what shocks me is the appalling degradation of stuff featured by other top newspapers that aren’t bound by a concept like Medianet on their Page 3. In fact Page 3 has become a jamboree of absolute losers, wannabes and random people. High time the Editors take a look and stop the rot.
Come on who the hell are Mamta and Manu Rawal? The newspaper claims they are designers and splash a party hosted by them. Lately they have become Page 3 regulars. Who is Salloli Kumar? Last I knew that she and her hubby were notorious gatecrashers. Housewives turned event organisors, yesteryear models turned pimps or whatever, random DJs, model co-ordinators, builders who look like goons and automobile dealers now peep out of Page 3 day after day. It is such a horrendous site!
It is not that the real socialites or savvy and fashionable people aren’t partying. They just don’t want to be on Page 3 amongst pimps, gatecrashers, self-proclaimed fashion designers and dolly aunties, clamouring for space. My sincere appeal to the Editors to stop this rot and get the grace back on what Page 3 was originally conceived with. If they can’t then all newspapers should follow the Medianet route and earn huge revenues.
You must have heard of Wonder Panties. They are the ones that push-up your sagging bum and gives it a round shape. Then there are those spandex tubes that you use to squeeze in your belly and love handles and all that saggy bits around the torso and of course you have body shapers that you wear on your thighs to firm it up and not wobble like a jelly when you walk.
The interesting bit is the list of ladies who use body shapers and lie about doing Power Yoga to be trim is really long. Queenie Singh is one such socialite who survives on body-shapers. Recently at a Luxury Store’s trial room she sought the help of a sales girl to hook up her bra and the poor girl was shocked to see layers of spandex wrapped all over. I loved it when she said, “She looked like a mummy (the Egyptian kinds) all wrapped up.
And did you know that Atulya Mafatlal, Sheetal Mafatlal’s hubby has got his tummy stapled? Eeeeks, how can you do that? Also the gossip-mill is strong that K-Jo too wraps his tummy under a latex cummerbund. It’s amazing what all things people do to create a beautiful illusion. Though Atul Mafatlal doesn’t even look good after the illusion.