Stylist cum fashion entrepreneur – Pernia Qureshi created a lot of flutter in the social circuits of Delhi and Mumbai when she was detained by the Custom Officials at the Indira Gandhi International Airport in Delhi for smuggling in 16 luxury handbags without declaring them and paying custom duty on those bags valued at Rupees Thirty Five Lacs. Pernia is a well-traveled lady and I am sure she knows the law of the land. Not to declare 16 luxury handbags to the customs is not only illegal but out-rightly foolish on her part. Guess she has picked up the notorious habit of the Tinsel Town ladies even before her movie has gone on the floor.
Yes Pernia Qureshi is trying her luck in the movies now. Not a big deal if one has a super-rich daddy! Pernia will make her acting debut in a movie directed by Muzaffar Ali and produced and financed by daddy dearest – Moin Qureshi. Muzaffar Ali who had lately concentrated on his career as a designer is going to direct a movie after decades so we got to wait and watch what he comes out with. Nothing much is known about the planned film starring Pernia Qureshi but we will keep our eyes and ears open to fill-you-up on it.
I seriously envy the Ghar-Jamais. They aren’t born with a silver spoon but definitely married with a platinum one. The typical Ghar-Jamai is a son-in-law who moves in with his wife to the father-in-law’s house (or in a house bought by the father-in-law) and eventually joins the pop-in-law’s business empire. Nothing wrong about it. I am simply jealous!
Now who are the Top Ghar-Jamais of Delhi? Well the first name that comes to my mind is that of Timmy Sarna who married the heiress of the DLF Group, Pia Singh. Before marriage Timmy worked in his family venture – Sarna Exports. In the year 2000, Timmy Sarna launched Comma Home - a lifestyle store offering a wide choice of furnishing solutions. Timmy, MD of Comma Home had then planned 10 more stores across the country by 2002 but Comma Home has disappeared now. Timmy Sarna has joined his pop-in-law’s empire and is the MD of DLF Brands. Earlier Timmy lived in Green Park but post his marriage, he and Pia lives in a sprawling house in Aurangzeb Road.
Another lucky dude is Shikhar Malhotra who married Roshni Nadar, the daughter of Tech Billionaire Shiv Nadar of the $5-billion HCL Group. Before marrying Roshni in November 2009, Shikhar Malhotra had the modest business of Distrubutorship of Honda cars. Post his marriage with Roshni Nadar, Shikhar Malhotra is the CEO of the Shiv Nadar Schools, a pet-project of Shiv Nadar. According to reliable sources, Roshni and Shikhar last year moved in to a plush house in posh Delhi that Shiv Nadar bought for Rs. 100 Crores.
The latest one to join the gang of Ghar-Jamai’s is Arjun Prasad. A banker of sorts from UK, Arjun Prasad got married to Pernia Qureshi, daughter of Moin Qureshi, one of India’s largest meat exporter. The couple recently moved in to the Service Apartments at Aman, which obviously is paid for by pop-in-law, Moin Qureshi. Workwise…nobody knows what Arjun does. Most assume he tags along with his wife who at times plan to make movies but currently occupied in launching her own label of designer wear.
No I haven’t forgotten the most famous Ghar-Jamai. I am sure you know who I am talking about. But the guy took too many liberties of being the Jamai of India’s most powerful family and resultant messed up his cozy life. Last heard he is no more staying at the wifey’s house so guess he is no more a Ghar Jamai.
The name – ‘Qureshi’ use to titillate my palate thanks to the succulent Kebabs of Chef Qureshi. But now Qureshi will take us on a high of High Fashion thanks to the multifaceted Pernia Qureshi. The famous stylist, Pernia Qureshi who her friends think posed a threat to Anaita Shroff, the most sought after stylist in Bollywood of her prima-donna status has turned designer and her friends who had the privilege of seeing her debut collection are going gaga over it. By the way Pernia also made a short film on fashion, is a muse to many a designer and occasionally models too!
As if Pernia’s fashion sense wasn’t enough to make Qureshi’s fashion label a must-have in a fashionista’s closet, her close friend Sonam Kapoor is the face of the brand. It was Pernia who widened Sonam Kapoor’s fashion horizon from Versace and Dolce to more esoteric labels like Maison Martin Margiela and Comme Des Garçons (though Ms. Kapoor had problems pronouncing the label correctly). Kebabs plus Butter-Chicken completes the story!
Am sure even hubby Arjun Prasad will give his valuable inputs to put Qureshi’s fashion on the forefront!
Come again. What did you say? Tanisha Mohan planning to launch her label??? Ohh…Main Bolunga Toh Bologe Ki Bolta Hai!!!
In Delhi the rich brats have this weird desire to hire Private Bodyguards and mind you, these guys are least likely to need one. It is a kind of ‘status symbol’ for nouveau riche and the the wannabe kinds. The worst part is, these wannabes love to flaunt these safari-suit clad, walkie-talkie carrying security guys and take them along every where and even insist that they be allowed inside a nightclub or a bar. On the contrary I have seen Rahul Gandhi making it a point that non of his SPG personnel walk-in with him at a club or a restaurant even when he has a genuine security threat. This is what is called ‘class’.
The newest wannabe flaunting bodyguards is none other than Arjun Prasad, better known as stylist Pernia Qureshi’s husband and Moin Qureshi’s ‘Ghar Jamai‘. I spotted him (minus Pernia) at Aqueel’s club – Hype with couple of safari-suit clad bodyguards hovering around him wherever he loitered. It was at Hype where Arjun Prasad misbehaved with Robert Vadra blabbering, “I want this guy off my table”, pointing out at Rob. But sadly it was Pernia and Arjun who were not only taken off the table but were ousted from the club.
So dear Arjun, who are you scared of? What prompted the need of Bodyguards? Or is it the case of creating an impression that you are somebody important? Come on dude, these tactics don’t work no more!