Guys Zara ne literally apparel retailers ke le li!!!I remember sending a mail to Inditex HQ (the Parent company that owns the brand Zara) in Spain way back in 2005 soliciting information on their interest in entering the Indian market with a franchisee arrangement. I got a prompt reply from their commercial director stating – “Zara has no immediate plans of entering India. Yes we do have plans but not before another 4-5 years. Inditex has an elaborate procedure to tie-up with a partner as a franchise.” Today I realise how focussed they were. Exactly 5 years later they are hear and that too with a giant of a venture partner – The TATA Group.ZARA opened it’s first flagship store on the 28th of May at the Select City Walk (a great mall for High-Street Labels) and on the following two days, i.e Saturday and Sunday, they sold out all stocks. My friend Arjun Sawhney who handles the ZARA account told us that Day1 sales were Rs. 50 lakh plus. 2nd Day was better. Gawd!!! And yes, don’t forget that every 15 days new merchandise is introduced by ZARA in all their stores.
At this rate our desi designers who sell Contemporary Wester Wear will have a tough time. I did a huge story on this topic for The Sunday Guardian few months back and it was well received.
Another thing, Reliance Industries tied up with Diesel and launched tow stores in Mumbai. I personally went to their Juhu store and was saddened by the merchandise. I liked a Tee and asked for size M and they said, “Sorry, we only have Large”. Damn, this attitude on the 3rd day of the opening??? They should take some lessons from TATA & ZARA. Anyway people don’t have high expectations from RIL when it comes to Retailing.