In ten days the India Bridal Fashion Week 2013 takes off for the first time in Delhi. The pet project of Vijay Singh supported by the Sahara Group has gone on a media blitzkrieg with newspaper advertisements and paid editorials through Medianet at Times of India and Brand Solution at Hindustan Times.
Jacqueline Fernandez is the brand ambassadress of the event and Vijay Singh, the organiser of the Bridal Week has ensured that the Bollywood actress walks exclusive for his wife – Jyotsna Tiwari’s show. Yes I know Alia Bhatt is going to strut the ramp for the finale show by Tarun Tahiliani but it is Jacqueline who is splurged across the print advertisements in Jyotsna Tiwari ensemble. The Advertisements doesn’t fail to give due credit to the fact in print at the the left-hand-bottom corner. In fact Jyotsna Tiwari has been availing this privilege at all the Bridal Weeks courtesy her hubby, Vijay Singh.
Could you imagine a designer – Jyotsna Tiwari – who more than once failed to qualify at FDCI hosted shows getting such a regal treatment and sharing the slot with an established designer like Rina Dhaka??? Jab Mian Hawaldar, Kis Baat Ka Darr! I guess none of the designers are protesting this blatant nepotism as they are paid handsomely to participate in the Bridal Week.