It is official: ‘Marc by Marc Jacobs’ is shut down. This 14-year-old diffusion line will be merged with the designer – Marc Jacob’s primary collection. The future of Katie Hiller and Luella Bartley, who were given the creative control for ‘Marc by Marc Jacobs (MBMJ)’ in July 2013 to steer the youth aesthetic brand is not known.
Marc by Marc Jacobs began in spring 2001 as a means for a younger demographic to cheaply tap into Marc’s world, selling both mens and womenswear at an affordable mid-price point. Their AW15 show brimmed with military moods and deep khaki hues and that’s the last you will see of MBMJ.
Jacobs said that he had “absolutely enjoyed the last few seasons of the Marc by Marc Jacobs’ young, cool, hip shows”, but explained “it just feels like we aren’t doing that job by showing two different collections with two different messages”. “We’ve gone through many different ways looking at what [Marc by Marc Jacobs] was initially and how it had gotten away from that, and I think again we’re back to that same thing,” he added. “The way to do it is that this is under one label.”