The word ‘Remington’ must be taking you on a nostalgic trip to the days of typewriters. Well most of us (at least the men) associate Remingtom with typewriter or Remington Steele – The TV series epitomized by Pierce Brosnan. The origins of the “Remington” name date back to the formation of E. Remington and Sons, a firearms maker founded in 1816. E. They made occasional forays into products but its most significant side venture was when inventor Christopher Sholes persuaded the firearms company to help him develop the typewriter with the QWERTY keyboard, which is still the standard today. But now Remington is the hautest name in women and men grooming products. Priyanka Chopra uses it and so does Tina Fey of Hollywood. Celebrities swear by the Sleek & Curl straighteners by Remington. They are coated with Teflon Ceramic Tourmaline and heat up in just 15 seconds.
Now Remington is coming to India with a Joint Venture partner and guess who is the Brand Ambassadress of the iconic Remington Grooming Products for the India…It’s none other than socialite cum fashionista – Tanisha Mohan. I won’t say much wether Tanisha qualifies to be a Brand Ambassadress of such a reputed global brand but this much I can say that her immense networking skills will definitely push the brand immensely.
A bit of history on Remington – When Victor Kiam died in 2001 the family sold Remington to the battery company Rayovac. Rayovac changed its name to Spectrum Brands and markets Remington brand men’s and women’s electric shavers, hair clippers, beard and moustache trimmers, nose and ear hair trimmers, foot massagers, make-up mirrors, heated hair rollers, blow dryers, and curling irons and flat irons.