Infinite Luxury Brands funded by Guthka Conglomerate – Rajshree Guthka that makes and market among other popular brands, the Kamla Pasand brand is one of the fastest growing Indian Luxury Groups. The company fronted by Sahiba Narang and designer Manav Gangwani have been adding brands to their bouquet rapidly. The latest brand that Infinite Luxury has added to their portfolio is an upcoming Italian Men’s Luxe Label – Billionaire.
Billionaire was established in 2005 by businessman Flavio Briatore. Billionaire Couture is retailed through 30 single-brand stores and several multi-brand outlets globally. In 2007 Percassi Group signed a joint venture agreement with Flavio Briatore to expand brand’s presence globally. Billionaire’s first store in India will be opening soon at the luxe mall – DLF Emporio and will retail clothing and accessories. The second store in India is slotted for Mumbai.
Billionaire is a very flashy brand and it found recognition in India when their embroidered ‘Smoking Sleepers’ found patronage amongst Amitabh Bachchan, Vijay Mallya and his son, Siddharth. Since then multiple fakes have flooded the markets of Delhi and Mumbai and today you cannot make out a fake Billionaire ‘Smoking Sleepers’ from an original one. Their belts sell well too and are favorite amongst nouveau riche clientele…a-la the Guthka barons…who love to flash and prefer Bling.