The 8.2 Billion Dollar brand, Calvin Klein announced via Instagram and Facebook that Raf Simons is their new Chief Creative Officer (CCO) and he will release his first collection for them during February’s Fall 2017 shows. As Calvin Klein’s Chief Creative Officer, Simons, who left Dior last October, will not only design mens and womens runway collections but will also take control of divisions that were previously run separately from runway. Simons will also oversee design for the brand’s denim, underwear and home collections, and its marketing and advertising departments will report to him as well.
Though rumors were rife about Simons joining CK, personally I doubted it. After quitting Christian Dior last October Raf Simons in an interview to Cathy Horyn said, “The only thing I know is that (fashion) used to be elitist. And I don’t know if one should be ashamed or not to admit that maybe it was nicer when it was more elitist, not for everybody. Now high fashion is for everybody.” He quit Dior because fashion had become too fast-paced and that the pressure and rigmarole of creating a collection every two months was simply too much. Is Simons truly an elitist? It is unlikely – of all the positions he could have taken, Calvin Klein is arguably the least steeped in old-world fashion elitism, Probably the money offered by Calvin Klein was too good to refuse!
Only other logic I see in why Raf Simons took up the job as the CCO at Calvin Klein is his obsession for youth culture. There are few, fashion houses better placed than Calvin Klein to provide Simons with the platform to connect to today’s youth.