As if we in India didn’t have enough ‘Fashion Weeks’, now we have ‘Sports International Fashion Week’ this November. The promo reads – “Sports, Fashion, Lifestyle” and has a picture of Mahendra Singh Dhoni. This leaves no doubt in my mind that the organizers of this unique ‘Sports International Fashion Week’ have no clue of what Sportswear Fashion is and have taken the literal interpretation of it. Nowhere in the world have I heard of sports fashion week. This nautanki can happen only in India!
The term – Sportswear – started out as a fashion industry term describing informal and interchangeable separates (i.e., blouses, shirts, skirts and shorts). Since early 20th century Sportswear became a popular descriptive term for relaxed, casual wear typically worn for fashion that demonstrate relaxed approach. Coco Chanel promoted her own active, financially independent lifestyle through her relaxed jersey suits and uncluttered dresses, which were classified as sportswear.
In India we have very few designers doing sportswear in fashion terms. Whoever does it, they showcase it in their ready-to-wear pret collections at RTW Fashion Weeks, which is the norm worldwide. A dedicated Sports Fashion Week doesn’t make sense and contributes nothing to the industry and the designers. Yes it sure will get the duped sponsors some editorial space and tele-time and big moolah to guys like Dhoni and gang. What next? Kurta-Pajama Fashion Week???
4 Replies to “Yet Another ‘Nautanki’ Fashion Week With Dhoni”
NEXT WILL BE
Kaccha Baniyaan Fashion Week!!!
Sports, Fashion, LifeStyle…
This is the new LifeSTYLE.
Have i justified and elaborated, like an elastic kacchaa, your stateMent?
Aapki bina kacche ki shauKeen
Aapki apni elastic
Aapki God Shareef
Kya aapke andar ki God, Shareef hai???
🙂 🙂 🙂
IPL ke baad ek aur naya “sex ka toofaani mela”.
Kyun rey Lalit, kyun ri Mehar, Kyun rey Arjun, kyun rey Lap & kyun rey Maurya…
Yaad hain naa wo nangi, kameeni raatein…
Laa la laa lalaaa..
Sports ke naam phir aayi shaam,
Few models already booked,
Aao Sporty Tigers, karrdo kaam tamaam….
LMAO! I will have to see it to believe it. I am looking forward to your witty write up on this fashion first of a kind! LOL!
Looks like Indian fashion is copying sports wear week. In US or Europe( i do not remember exactly ) a similar week is held to promote sport wear.Voctoria secret show is famous as world popular lingerie show. This time the show was telecasted in more than 80 countries. So may be God shareef’s dream may come true and we may have a lingire show in India. In India fashion shows are the celebration of black money, drugs and paid sex.Washroms are most dangerous during this shows as all illegal deals are happening there.
Me still remember Murugan, Zinta @ Olive’s Loo
Jaana hai mujhko…
Aapki God Shareef